Project details
Misk Art Week
Misk Art Week is one of the Kingdom’s most dynamic creative forums, a cultural encounter that brings together artists, audiences, and thinkers from across Saudi Arabia. White Whale shaped the event design, working together every layer: from concept, design direction and mood-boards to operational and ushering plans. We crafted the look and feel, lighting, and experiences to ensure that every visitor’s journey was not only seamless but inspiring. Our role added cohesion and a bold visual identity to one of the region’s most celebrated artistic gatherings. In 2022’s edition, we were responsible for the complete production of one of the zones.