NABD AL-RIYADH

At the heart of the capital, Nabd Al Riyadh “The Pulse of Riyadh” transformed the city’s heritage core into an immersive cultural experience celebrating Saudi identity through light, sound, and design. White Whale developed the creative and spatial concept, crafting a design language that bridges tradition and modernity. Inspired by Riyadh’s historical texture and the rhythm of its contemporary life, the concept reflected the duality of the Kingdom’s evolution where the past resonates within the present. Every element from architectural flow to ambient lighting and material selection was conceived to evoke emotion and connection, allowing visitors to feel the capital’s heartbeat through design, storytelling, and sensory experience.