Red Sea Film Festival 2023
“Dynamic Dimensions” was a special side event at the Red Sea Film Festival, designed to merge the artistry of filmmaking with the business of film financing. The experience unfolded in a space that adapted as the event progressed: beginning in a dimly lit, monochrome exhibition area that encouraged intimate networking and private consultations, then shifting as movable walls rotated to reveal light and color. This transformation mirrored the journey of cinema itself — from concept to screen, from idea to impact. White Whale contributed to the concept, look and feel, zoning, and circulation plan, ensuring that the design was not only functional but also deeply symbolic. Our work shaped the space into a living metaphor for the film industry’s dynamic nature, where creativity and business intersected in a bold, memorable way.