TYN Festival

The TYN Festival in Diriyah celebrates the authenticity and beauty of mud-brick architecture, reconnecting audiences with heritage through material and form. White Whale led the design direction and visitor experience, as well as supervising the construction process, translating the festival’s spirit into a visual and spatial identity. From mood-boards to festival timelines, we emphasized minimal, warm, and authentic aesthetics - a design language that honored tradition while creating a space for contemporary cultural dialogue. Our contribution gave the festival its immersive atmosphere, balancing heritage with innovation.